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Over my 40+ years of Bass fishing I have seen lots of new products come out, and once in awhile something comes around that really gets my attention. When Owner came out with their “Beast” line of swimbait hooks I was stoked to see a big wide gap heavy wire hook with a fixed weight attached that I had to get a few and try them out.

Owner Beast Swimbait Hook

The sizes Owner came out with first worked great for rigging swimbaits 5″-8″, and in 2016 Owner released a Monster Beast Hook a 12/0 which is giant wide gap hook that fits most of my 9″-11″ swimbaits.


The size chart above from shows all five Owner Beast Swimbait hooks with weight size, quantity per package, and price.


My two favorite sizes of Owner Beast Swimbait Hooks are the 12/0, and 6/0. They work great on my Rago Alpha trout in 6″ and 9″ lengths.  One thing about me I’m a huge fan of weedless swimbaits, I like to fish my swimbaits where the Big Bass live and not every swimbait is weedless, but most can be converted weedless with the Owner Beast Swimbait Hook.Owner Beast Swimbait Hook

Each Owner Swimbait Hook comes with a Twistlock which is pictured above. This Twistlock has a center guide pin which makes it really easy to center the Twistlock on your swimbait.


The picture above shows the application process of Twislock into the swimbait. It is important to find the apex section on the nose of the swimbait and then push the center guide pin into the swimbait and with some light pressure applied on the Twistlock begin pushing it towards the swimbait. Now you will begin the twisting of the Twistlock into the swimbait keeping pressure towards the swimbait..

Owner Beast Swimbait Hook

In the picture above you can see about how far to seat the Twistlock into your swimbait. Two things to watch for. One, make sure to keep the Twistlock as straight as possible in the swimbaits, and two, the hook needs to be in the vertical position as in the picture above or the hook eyelet will twist and tweak the nose of the swimbait.

Owner Beast Swimbait Hook

Next step is to use a sharpie and make a small dot where the end of the hook will be in the swimbait.

Owner Swimbait Hook

Now it’s time to cut a 1″ line on the belly of the swimbait about 1/4  the depth of the swimbait. In the 2″ swimbait in the picture above I made cut around 1/2″ deep cut. You want to start cutting just past the end of the hook mark you made and continue about one inch towards the head of the swimbait.

Owner Swimbait HookNow it’s time to gently without putting to much stress on the Twistlock to run your hook through your swimbait. The trick is to keep the point of the hook as straight up as possible.

Owner Beast Swimbait Hook It is very important to make sure that the point of the hook goes through the top middle of the swimbait, or the bait will not run true while swimming. The picture above shows plenty of hook exposure, this swimbait is almost ready to use.

mend it

A little trick I use to make my swimbaits more durable and last longer is to add a little Mend-it soft plastic glue to the plastic.











By adding some Mend-it glue around the head area and around the hook, and hook barb area you strengthen the plastic which will give your swimbait longer life.

My advice on the Owner Beast Swimbait Hooks in size 12/0 is to use no lighter than 20lb line. I prefer 25, 28, and 30lb line for good barb sets, and a 8′-6″ MegaMag rod with a heavy back bone and your ready to hunt some big fish.




Mike Long

Mike Long, is well known for monster bass, like the 20.12 oz largemouth bass taken from Dixon Lake in 2001. That fish put him at number ten on the world record list, but it wasn’t his only large fish. He is among a handful of bass fisherman with hundreds of fish over 10 lbs to his credit.

4 comments on “Owner Beast Swimbait Hooks

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Bryan Bramblett on October 20, 2016 8:23 am

Hey Mike

Here in Oklahoma, I’ve been fishing with smaller swimbaits on some of the clearer lakes around. It’s been a lot of fun. I was wondering how well they work in the winter time? What techniques work for winter? I don’t know much about swimbaits! (Yet)

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Mike Long on November 8, 2016 6:32 am

Bryan, where I live in San Diego we really don’t get cold winters, hek during Christmas it can be 80 degree days, but we do have a couple high elevation lakes that get cold, water temps in the 30’s and the swimbait bite is good during the middle of the day 11:00-1:00 when the sun is hitting the lake…finding the right structure and slow rolling your swimbait as many times as you can, will get you some good big bass.

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Outcast on October 25, 2016 4:27 am

I hope to see more from you on a regular basis, Mike. Always good info!

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Mike Long on November 8, 2016 6:27 am

I will do my best!!

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