Latest News

New Post Notification

Enter your email address to receive notifications of new posts by email. This is not associated with our monthly newsletter subscription contest. Sign up for the newsletter contest here

Wow, once again I got to field test a lure for a product review that was just incredible. Here in San Diego during the hot summer months almost all of the lakes have weeds in the shallows where you can toss a hollow-body frog on them. We also have lots of tules in our lakes which we normally just flip a jig or a senko at. But today when I field tested this new lure, Flip in The Bird, I had to retrain myself to just toss the bait at the tules and let it sit. Holy cow! I was very impressed that it got blasted on the first half dozen flips. Even in open water, just letting it sit, it got blasted. From only three hours of field testing I ended up with over 20 bass and only lost a few. It was an incredible experience with a new bait and technique for using it.

Company: Flip in The Bird

Product Color: Red Wing Black Bird

Style Lure: Topwater

Weedless: Yes

Hook Brand: Unknown

Length: (3″ Body)(Tail 1″)(Wings 1′-2″)

Weight: 5/8 oz

Colors Available: 9

MSRP: $11.99

MLO Rating: 5 out of 5


When I first got my Flip in The Bird in the mail and opened it, I was not sure what to think. I have thrown many frog imitations and it’s mid-Summer when the bass are in full gear, hiding and ambushing around the weeds, trees, and tules.

There is some good information on the package to take note of. It has a reminder to visit the Flip in The Birds website for instructions on how to trim your bird’s wings as well as some tips on where and how to work this lure.

At first glance of the bait out of the package, I could see it was different from any other hollow-body topwater lure I had used before. The main difference is the body shape and where the wings and tail tassels are placed that give this bait a whole new profile for hollow body imitations.

The body has an imitation feather look to it that really stands out when you first look at the bait.

Even the belly of the bait had bird feet imaging on it which looked very life-like.

The rod used for this field test review was a Dobyns 764 and the reel was a Shimano Core filled with 50lb. Power Pro Braid w/10′ Flouro Carbon leader. The lake was Dos Picos in Ramona, California and conditions were perfect for field testing a weedless hollow-body bait.

After tossing the Bird on the weeds in the shallows and getting a few bass, it was time to start fishing the bait in the places it was designed for like right next to the tules and around the trees.

Flip in The Bird looks awesome in the water; it’s exactly what a small bird looks like when it’s stuck on the water. I did not trim the wings of the lure before my field test review and this needs to be done to give the wings a more natural look.

There are two grooves where the hooks ride in to help keep the Bird weedless.

From the front of the Bird you can once again see the real-life detail with the yellow eyes.

The Flip in The Bird has an exclusive lever-action hook system, which I found to work just fine with the hollow-body lure system.  

I did find that the eyelet of the Bird pulled out about 1/8″ after a cast and pointed downward a bit making the bait walk on the surface of the water during a slow retrieve.

Flip in The Bird has some very realistic bird imitations to try which is awesome if you’re fishing a lake that has baby birds nesting close to the water and you’re looking to match the hatch. I can’t tell you how many times I’ve seen bass jumping out of the water trying to catch a bird close to the surface.

Pros: It is a very realistic looking lure with a great weedless hook system that did great for my field test review. I found the Bird to be very durable after catching over 20 bass. The tail and wings were still intact and the hooks did not bury into the sides of the bait. Also, I was very impressed with how well the bait flew in the air on each cast.

Cons: After a one day field test review I could not find anything wrong with the Bird. This was a first for me.

MLO Rating: 5 out of 5


Mike Long

Mike Long, is well known for monster bass, like the 20.12 oz largemouth bass taken from Dixon Lake in 2001. That fish put him at number ten on the world record list, but it wasn’t his only large fish. He is among a handful of bass fisherman with hundreds of fish over 10 lbs to his credit.